Foursquare is a hugely popular social media app for people to locate different places around them and “check in”. The already popular app is currently re-branding themselves in order to take on the even more popular Yelp and Google Places apps. They are moving their focus away from the whole “check in” thing and turning their focus to being more like Yelp and Google Places. Will this work out?
The reason why they have decided to take Yelp and Google on is because they think that there are flaws with those services and that they have the answers to correct them. It seems pretty impossible, but they seem to think that it is worth abandoning everything that made them popular in the first place. I wish them the best of luck, because I don’t think it is ever a good idea to try and beat Google. Especially if you are risking everything to do it.
Because their original service was so popular, they even decided to put out a new app that does the same thing that Foursquare used to do. The new app is called Swarm and it came out in May of this year. You can’t “check in” with Foursquare anymore, so you use Swarm instead.
The reason for the second app is because a lot of users would use Foursquare to search for nearby places, and a lot of users would also use it to check in at places they are visiting, but users rarely use the app for both. It seems to me that it would have been a better idea to keep Foursquare as it has always been, and then launch a new app to try and compete with Google and Yelp. Marketing analysts also agree and think that the re-branding and huge changes are an extremely dangerous move for the company. In order to come out on top, or even be a direct competitor, they are going to have to offer something that the other companies don’t: something valuable that people will actually want.
Both apps will be able to work with each other and users will be able to use the check in feature through Foursquare if they have the Swarm app as well. Your check in history will also transfer over to Swarm. This all seems a little bit too complicated, and I feel like they could have made life a little bit easier for us somehow.
Since the launch of the Swarm app, the company has been listening to its users to see what they like and what they don’t like. Some people are pretty upset about some of the changes, but about 3/4 of its users are satisfied so far.
Along with all of the new changes, Foursquare has also changed their logo to a big pink “F”. They have said that the new version of the app will be available in a few weeks.