Posts Tagged: social media

Is Twitter a Part of Your Event Engagement Strategy?

Is Twitter a Part of Your Event Engagement Strategy?

April 12, 2017

  When I speak to most professionals about social platforms they seem to reside in one of two main camps when concerning Twitter – they either love it or they don’t understand it. But Twitter, even with its 140-character boundary, can be a very effective communication tool for your next event. Twitter is an organic […]

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Get Hip To Attract A Younger Event Audience

Get Hip To Attract A Younger Event Audience

September 17, 2015

If you want to attract a younger generation to your conferences or events, it’s a lot easier said than done. Uploading stock photos of younger people to your sites and saying your events are “for the younger crowd,” doesn’t exactly make it that way. Trying to attract a younger generation with outdated sites and methods […]

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How To Turn Complaining Customers Into Fans With Social Media

How To Turn Complaining Customers Into Fans With Social Media

September 3, 2015

They say negative attention gets around faster than positive attention. Studies have shown that if someone had a bad experience at your business, they’re more likely to run to social media, like Facebook or Twitter. According to research from VB Insight, consumers complain on social media about local or corporate companies about 879 million times […]

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Is Instagram The New Marketing Tool For Businesses?

Is Instagram The New Marketing Tool For Businesses?

August 31, 2015

Perion’s social and mobile marketing division, Growmobile, has announced its support of Instagram advertising through its mobile user acquisition platform. Growmobile was actual one of the first Facebook Marketing Partners to have early access to the new Instagram Ads API. This allowed advertisers to run ad campaigns on one of the fastest growing mobile traffic […]

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The Value Of Social Media For Your Business

The Value Of Social Media For Your Business

August 21, 2015

Facebook. Twitter. Tumblr. Instagram. Snapchat. Social media has essentially taken over the world. By hitting the word “post”, or “tweeting” something, you’ve sent out information on a global scale. We never really think of social media in such grand magnitude, but it has for sure gone global. It has quickly become a staple for people […]

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Make Effective Use of Your Pinterest Marketing

Make Effective Use of Your Pinterest Marketing

July 6, 2015

If you’re reading this, by now you’ve probably used Twitter, Facebook, even Google+. But one of the social networking platforms that sometimes doesn’t get the respect it deserves as a marketing tool is Pinterest. Before we even start to consider all of the ways you can build your brand with Pinterest, consider this: Pinterest is […]

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