Plasma TVs have problems with “Burn-in” or “Image Retention”

One more reason to rent a plasma for your tradeshow booth, conference or convention, Pixel Burn-In!

“Burn-in”, or “image retention”, is the result of damaged pixels. A pixel (short for picture element, using the common abbreviation “pix” for “picture”) is a single point in a graphic image.

Pixel burn-in has phosphors that have been prematurely aged. They glow less intensely than surrounding pixels.

Damaged pixels develop a “memory” of the color information repeatedly fed to it, causing the phosphor to glow in a static manner for a sustained period of time. Over time, the phosphor color information actually becomes etched into the plasma-screen glass, and in some rare cases it can become permanent.

Once these phosphors are damaged, they cannot produce the same levels of light output surrounding phosphors. But pixels do not suffer burn-in singly. Burn-in occurs in the shape of a static image that linger on TV screens — things like network logos, computer icons, web browsers, software application screens.

Relax, you can avoid pixel ‘burn-in’ by renting your plasma technology from your friendly neighborhood Tech Travel Agent from Call us toll free 800-736-8772 or email:

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