It is estimated over 120 malls and 6,000 retail stores closed their doors last year. Why? Because their customers no longer believed they could compete on price, selection, or convenience. To stop the retail bleeding, a trend is catching on: Augmented Reality. This technology offered through Microsoft HoloLens, Apple ARKit and Android ARCore, allows […]
When you think of Augmented Reality (AR) or Virtual Reality (VR) your mind probably quickly shifts to some sort of gaming application. Young users moving through a maze to collect points or destroy objects. But this year, this technology will be used for much more than gaming as creative marketing executives find ways to […]
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