2020 was a year of trial and error for the events industry. With venues around the globe closing their doors, exhibitors and event organizers were forced to adapt their event strategies to a virtual platform. While some content-driven programs saw some success with the digital alternative, this was probably because their return on investment is […]
In 2020 and so far in 2021 the meetings industry has taken a huge hit. Just as things start to look rosy (i.e., the COVID-19 vaccine), there are now new coronavirus variants. To gain some perspective on what 2021 may look like for the industry, I polled two national speakers, one DMC Executive Director, and […]
