Experimental Marketing: Using Tech to Demo Your Products
April 17, 2019
With the tastes and demands of consumers constantly changing, marketers are constantly trying new things to market their products, with an eye toward staying one step ahead of the competition. Due mostly to the desire to create more opportunities for connection between the customer and the product, marketing has become increasingly technology-driven. With marketing campaigns […]
Read MoreGoing Under the Virtual Knife: Using VR to Improve Training for Surgeons and Outcomes for Patients
February 18, 2019
With American Heart Month upon us, you’ve probably heard a lot of tips for improving your overall health and heart health statistics – like the fact that heart disease is the number one killer of Americans. But today’s doctors are using a new tool in their quest to improve surgical treatments for heart health issues […]
Read MoreWill AR Save Brick and Mortar Retail Establishments?
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January 26, 2018
It is estimated over 120 malls and 6,000 retail stores closed their doors last year. Why? Because their customers no longer believed they could compete on price, selection, or convenience. To stop the retail bleeding, a trend is catching on: Augmented Reality. This technology offered through Microsoft HoloLens, Apple ARKit and Android ARCore, allows […]
Read More5 Creative Marketing Uses of AR & VR Technology
March 1, 2017
When you think of Augmented Reality (AR) or Virtual Reality (VR) your mind probably quickly shifts to some sort of gaming application. Young users moving through a maze to collect points or destroy objects. But this year, this technology will be used for much more than gaming as creative marketing executives find ways to […]
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