Here’s a question for anyone reading this. Do you remember Gateway computers? Yeah, that brand with the logo that looked like a cow. Remember desktops period? Desktop computers are going the way of the landline. Because of this, companies who normally specialize in normal computers, or may not specialize in the new mobile device market, are beginning to hurt. It’s pretty easy to see for companies like Acer. Here’s a company that does many deals in computers or laptops, but they don’t tend to offer much in terms of the mobile market. The have 2 new tablets that were recently released, but other than that, they are clearly hurting. This is a brand that seems to be on its last legs, and will need to come up with something fast in order to get back up.
The CEO of Acer, Jason Chen, has even acknowledged it. I’m not trying to down talk any company here, but if the CEO of a company has to come out and say that they see the problem that’s happening usually means that it’s a much bigger deal than they may have anticipated.
Acer has always tended to be a company that offers pretty cheap prices and good quality. Mr. Chen sees the new mobile market take over to be something like that of the original PC wars. When desktop computers were the biggest deal in the world, there were a few brands that offered the premium options, and there were the no-name brands that weren’t so premium. Acer tried to stick somewhere in the middle, offering some of the premium options with the no-name price. That is basically the same strategy they have now for the mobile market.
Smartphones and tablets are the new laptops and desktops now. If companies can’t adapt to this properly by offering a good enough product, they are going to get eaten alive by the competition. Acer is now realizing this, and in the hopes of it not being too late, they’re attempted to offer the same strategy they did during the PC wars. The new tablets they’re offering offer some pretty decent productivity and functionality while staying very well priced.
The Iconia One 7 is a 7 inch tablet that offers a 1,280 x 800 pixel resolution screen. It comes with a 1.6GHz Intel Atom processor and Android 4.2 OS. It comes in a multitude of colors as well. This is about as standard as it gets. Here is their ace in the hole though. The price tag is only $129. Most tablets that offer premium options and sit at the higher end are around three times that price. For a basic tablet that offers what it does for the price, this is definitely a good option to consider. Then they have their own hybrid model as well. The Acer Aspire Switch 10 hybrid comes with its own keyboard dock. This tablet runs with an Intel Bay Trail-T processor, can be put in different positions (or modes) on the keyboard dock, uses Windows 8.1 OS, and is only $379. It’s inner workings are still pretty standard, but again their niche is the price tag. Instead of spending all your money on a different model, they’re hoping to reel you in with a slightly more basic model for a much lower price than the competitors.
This is not a bad strategy for Acer, that’s for sure. The only thing that they need to consider is if it’s too late. Marketing is a big part of the equation as well. If they can market properly, they may be able to save themselves.
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