Conversion optimization is a key part of your business. Most people don’t really know what they can do to get better results. Honestly, it’s not that hard, but it does require some effort on your part. In order to increase this facet of your business, you have to truly understand, interact and develop a relationship with your customers. Here are 5 different ways that you can get better results and make your company more successful.
1. Take Inspiration from Other Companies
When it comes to conversion optimization, it’s always good to look to your competitors for advice. Every situation is different, and you can’t do things exactly the same way that everyone else does, but you can certainly pick and choose what will work for you and what won’t. Doing an analysis of your competition will help you understand their strategies and tactics, and you can use this information to form your own strategy that fits your vision and works for your customers. If nothing else, it will help you understand the market from a lot of different angles.
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2. Know You Audience
It’s really hard to sell anything if you don’t know who you are selling to. Understanding your target audience is one of the most crucial parts of conversion optimization. A lot of people would suggest pop-ups as a good idea to take polls and surveys, but personally I think that is nonsense. A much better way would be to simply just read reviews online of your competitors before you get started. If you are already established, read your own reviews and actually do something to give people what they expect. Other tools, like Google Analytics, are great as well. If you really feel like getting down and dirty to help your company, rent some iPads and head to a convention and do in-person surveys with people in the crowd. Use the information gathered to your advantage!
3. Communication
Communication is key to the success of any relationship and your relationship with your target audience is no different. It is a little bit more difficult for a company to talk to their potential customers around the globe, but not impossible. Things like social media are making this a lot easier, so don’t be too stuck up and important to reach out to people. In order for this to be a success, you have to know how they feel about you. You should be able to express concerns to them as well! Just treat it like any other relationship in your life, except you have to always remain as professional as possible.
4. Tell Them What to Do
People love being told what to do. Some people either don’t like making decisions or are incapable of doing so. It has been proven that if you have a large, flashy call-to-action with bright colors and huge arrows, you get a much better conversion rate. It’s kind of sad that it’s that simple, but it really is. Tell people to give you money in the most obvious, shameless way possible, and it will probably work.
5. Learn from Your Mistakes
I was talking to my boss yesterday, and sometimes he says the most inspirational things and doesn’t even know it. We were talking about the history of the company (a very successful company that has been around since before I was born), and he was telling me about how failure is never then end, but “a crucial part of the formula to success”. If you know what doesn’t work, it helps you better understand what will work. If something isn’t working out for you, look at it and find out why. Then use that knowledge to move forward in the best way possible.
I know conversion optimization may seem difficult or strange but trust me when I say that it is something you need to be doing. In addition to that, building better relationships with your customers is like Business 101, you should be trying to do this as much as possible. So, follow these steps and you will be well on your way to better customer relations and better conversion optimization!
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