When you spend all of your time taking the needs and concerns of clients into account, it can be difficult to redirect that attention to your own needs. No matter how many events you plan each year, staying on top of the meeting planner industry requires more than just planning events. Keeping up with educational opportunities, taking time to build your professional network, and developing an engaging online presence can take you from just another meeting planner to an established expert in the field. With the New Year upon us, these New Year’s resolutions can help keep you on top of your game and help you grow your business.
Make education a priority
Staying up to date with the latest industry knowledge and trends is key to remaining on top of your game. Take advantage of online educational opportunities, conferences, and seminars to help keep yourself and your team competitive.
Professional development is key to giving yourself a leg up on other planners. The meeting planning industry is highly competitive, with many planners vying for the same clients. Rather than cutting rates to try to land top companies, make yourself and your team the top choice for clients. Meeting Professionals International and Event Leadership Institute provide a plethora of educational opportunities throughout the year to fit your schedule.
Engage online
Join online professional groups on Facebook, LinkedIn, or Reddit. These communities help you grow in your knowledge and skills set, securing a network of fellow industry professionals who can provide guidance or assistance when you need it.
Whether you need planning hacks, helpful tips, or just to vent, engaging online with other meeting planners can help you develop a list of resources to help you grow in your career.
Share your expertise
If you don’t already have one, you should start sharing your expertise via a professional blog. Blogging allows you to establish yourself as an expert in the meeting planner field and gives you more opportunities to grow your network. Your blog can also help potential clients find you and learn more about your meeting planning philosophy.
As you grow your blog, be sure to engage with and regularly comment on the top industry blogs. BizBash, EventMB, and Velvet Chainsaw are three of the biggest blogs in the meeting planner industry. When you’re ready, you can submit posts for publication on these and other blogs. Guest posting is an excellent way to get your name in front of many of the biggest names in the industry.
A new year and a better you
The new year is a time of renewal and potential growth for you and your business. Taking advantage of educational opportunities, growing your professional network, and establishing your expertise can help you achieve your goals for your business in the new year. Rather than trying to take on too much at once, focus on one area of growth or development at a time so that you can give your full attention to each opportunity.
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